Welcome to the power of LoneStart, the weight loss and wellness initiative designed for real people, living real lives.

This initiative is based on the belief that the only solution to our country’s epidemic of overweight, obesity and inactivity is for each of us to begin to take responsibility for our own personal health and wellness.

LoneStart is more than just another diet and exercise program. It is a strategy based on established principles of social psychology and social psychophysiology. As such it focuses on how small-step changes in dietary choices and level of physical activity can produce real improvements in health, body weight, energy levels, appearance and sense of self. And we will show you that you already have everything you need to be successful.

We invite you to challenge yourself today to take control of your personal health and wellness. Join this grassroots movement and share the successes of so many LoneStart Achievers and Believers. Let’s get started!

The LoneStart Wellness Initiative works because:
	It's a jumpstart to long-term success, a lifestyle change that changes lives.
	It’s simple, honest, realistic, positive and effective.
	In just 21 days you’ll see and feel the LoneStart difference. And it doesn't end there.
	The easy-to-follow program encourages you to make simple choices that will change your life.
	It focuses on substituting positive choices and behaviors, rather than the denial and deprivation of dieting.
	It’s inexpensive—and a life-changing value.
	You will prove to yourself that you can lose inches and pounds, have more energy and become more physically active.
	There are no negative outcomes, only continued opportunities for success.
	LoneStart can save you money. Many participants report significant savings by shopping smarter at the grocery store.
What do you get when you take the LoneStart Challenge?
	The LoneStart Challenge Introductory DVD
	An informative, motivational and entertaining guide to the LoneStart Wellness strategy.
	The LoneStart Challenge Workbook – includes:
	- Personal Participant Questionnaire - 21-Day Journal - The LoneStart Attitude - The LoneStart Choice: Nutritional Information & Recipes - The LoneStart Move to Improve: Finding Ways to Get Moving - Comprehensive bibliography
	99 Ways to Start Now
	A list of 99 actions you can take immediately to get started on the journey to long-term health and wellness
	My LoneStart Story
	A real-life testimonial to the power of LoneStart
Contact us for information on our Employee Wellness Team Esteem Program.
What does it cost to take the LoneStart Challenge?
We ask you to pay only $2 a day for 21 days. That’s only $42. That’s all you will ever pay to take this challenge for 21 days, 21 weeks or 21 years. (Except, of course for that pesky shipping and handling and [in some cases] sales tax we have to charge.) We believe you’ll come to consider this the best investment you’ll ever make because it is an investment in self. LoneStart is a grassroots effort to make our country healthier and happier. We appreciate the fact that you are supporting this effort. Thank you. Take the LoneStart Challenge for 21 days and rediscover the power of self!
Still Not Convinced?
Here are a few more things you might want to know:
Calculate Your Body Mass Index (BMI) Enter your information in the form below and click the button. Weight: lbs. Height: Ft. In. Body Mass Index According to the Panel on Energy, Obesity, and Body Weight Standards published by American Journal of Clinical Nutrition, your category is:  According to the National Institutes of Health, 65 percent of American adults age 20 and older (127 million) are classified as overweight (BMI > 25) and approximately 30.5 percent (60 million) are obese (BMI > 30). Nine million are severely obese. It is projected that by 2008 nearly 40 percent of our population will be obese. An estimated 300,000 deaths a year are attributed to obesity. Experts place the blame on our all you can eat economy. Overweight and obesity are major contributors to the escalating rates of heart disease, diabetes, hypertension, musculoskeletal conditions, stroke, certain types of arthritis, gall bladder disease, some cancers, poor female reproductive health, depression and other life-threatening illness. The Center for Disease Control estimates that the medical cost of obesity in the U.S. is $75 billion annually. And now, the overweight / obesity epidemic is reaching the youngest segment of our population. The percentage of overweight children ages 2 to 5 has increased from 7 percent to 10 percent in the last decade.
When should I start?
How about now? It’s never too late to begin to take control of your health and wellness – and it’s never too soon. Challenge yourself for only 21 days to explore your personal choices, set realistic goals and create the foundation for lifelong success. Join the growing numbers of LoneStart participants who have proven to themselves that they can lose weight and take charge of their personal health. Become a part of this grass roots movement to get our country and ourselves started on this journey.
NOW LET'S GET STARTED!
My LoneStart Now Order your My LoneStart Now 21-Day Wellness Plan You can also order by mail. Download the order form!   I can do it. I will do it. I will make a difference.