“Like all
employers, hospitals need to address the bottom-line impact of
rising employee health care and insurance costs. However, hospitals
are unique because of the dual role they play both as a large business
and in community service. By addressing employee wellness, hospitals
can start to create a new ‘culture,’ reinforcing their
role as the leading health care resource in their community. Over
the past two years, several of our member hospitals have implemented
LoneStart’s ‘Caring for the Caregivers’ employee
wellness challenge. Partnering with LoneStart, these hospitals
have invested in their most important resource, their own employees,
and increased the visibility, credibility and benefit to the communities
they serve.”
–
Dave Pearson, President / CEO
Texas Organization of Rural and Community Hospitals
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It's About Caring For The Caregivers
Hospitals
present both a unique challenge and a distinct opportunity for wellness
at work. The health and wellness of its employees and staff is critical
if the hospital is to fulfill its mission to provide care for patients.
All too often the personal health of the caregivers takes a backseat
to the everyday priorities and responsibilities of caring for others.
That’s the challenge.
The opportunity: When these caregivers are able to respond to a realistic
challenge, to begin to care for themselves, they demonstrate that wellness
is indeed achievable. They help to create a new culture of wellness within
the hospital and the community. And when this occurs, multiple
benefits accrue to all stakeholders.
“Of the 49 employees
who participated in the LoneStart Challenge, we experienced a
total loss of 453.25 pounds, 895.75 inches and a BMI reduction
of 75.5 points. It amazes our employees how they doubled the
loss of inches compared to total weight loss. Now the majority
of employees are talking about making this their lifestyle. I
think this is remarkable.”
– Nancy Kinkler, Administrator, Otto-Kaiser Memorial
Hospital.
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LoneStart is a real program for real people living
real lives.
“As
an Administrative Assistant at Otto Kaiser Memorial Hospital, I work
alongside my father who is a Pharmacy Tech / Supervisor. I see patients
daily with illnesses and disease, and I can’t help but be concerned
for his future health and well-being—as well as for my own. Together
we were part of the LoneStart Program here at Otto Kaiser. During the
63-day Incentive Challenge, he lost 17 pounds, 16.5 inches and 2.4 BMI
points—and counting. I think too often we don’t realize that
our kids follow our example (good and bad) with respect to nutritional
choices and physical activity. We’re both still incorporating LoneStart
principles into our daily routines and I’m proud to say that together,
my dad and I are paving the way for our family’s future generations,
by the positive steps we are taking today.”
Christina Benavides
(Read more about Christina and her dad under Downloadable Articles, “Otto
Kaiser Success.”)
With the LoneStart Team
Esteem 63-day Challenge, employees
have a built-in support system through their fellow workers. They take
the program home and involve their families, spouses and children. As
more individuals get involved, it spreads to the community. And with
those individuals, it all comes back to how we must each take the responsibility
for ourselves to address those issues we can do something about, issues
that will ultimately affect our long-term health and wellness.
“I’ve
implemented the LoneStart Employee Wellness Challenge at my hospital
in Texas and now here in Nebraska. The LoneStart strategy is
designed to reduce health insurance claims and rates for coverage
but it also becomes a team-building exercise for the staff and
lets them know that we care about their personal well-being.
This initiative benefits our people, our organization, our patients
and our community.”
–
Carol H. Hanes, CEO
Tri Valley Health System
Cambridge, Nebraska
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| By implementing a well-conceived and open-ended employee
weight loss and wellness initiative, hospitals: |
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Make an investment in their employees’ health and
wellness that has a demonstrable R.O.I. |
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Proactively address an urgent public health crisis and
reinforce their role as the leading wellness resource in their community. |
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Fulfill their mission to promote and maintain community
wellness while advancing their brand with current and potential consumers
of their services. |
Taking It A Step Further
| Hospitals are in a unique position to realize multiple
benefits from the implementation of a proactive wellness initiative. |
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Reduce costs by implementing a wellness initiative for hospital
employees. |
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Go the next step to fulfill their mandate as a wellness resource
by implementing a Community Outreach Wellness Initiative. |
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Build brand equity within the service area. |
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Generate additional revenue. |
Having reinforced its credentials as the leading wellness resource
in their service area, the hospital can promote itself as a fee-for-service
provider of corporate wellness initiatives. There is no longer any question
that an effective employee wellness program is essential if an organization
intends to rein-in health care costs, reduce absenteeism and increase
productivity. Hospitals can position themselves as the logical partner
in this effort. While corporations have outsourced this role primarily
to the fitness industry, hospitals can make a compelling case that they
are uniquely suited to understand and address the expensive to treat
and preventable chronic conditions which contribute to higher employee
health care costs. We believe such a fee-for-service program is the logical
extension of the hospital’s own employee weight loss and wellness
initiative and it’s Community Outreach Initiative.
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